Cornerstone Business Group, Inc., Your Home Buying / Selling Advantage

Cornerstone Business Group, Inc., Your Home Buying / Selling Advantage

Cornerstone Business Group, Inc., is a unique real estate brokerage in the north-western top of the Shenandoah Valley of Virginia. It’s a unique company in many ways. Cornerstone Business Group, Inc., Your Home Buying / Selling Advantage

The company began in 1992 as an investment company with a property management division. The only properties in the company portfolio were placed there through the creative investment efforts of Mike and Elizabeth Cooper, the company president and vice-president. At that time, the company did not manage properties for owners outside of the company.

In 2004, Mike became a licensed real estate salesperson for United Country Golden Rule Realty in Winchester, VA. The years that followed brought buyers who were also investors asking Cornerstone to manage their properties. That was the beginning of a widening of the Cornerstone management division. 

In 2011, Mike Cooper became a Virginia real estate broker, and Cornerstone Business Group, Inc., became a real estate brokerage with a property management division. In the years since, Cornerstone has added staff and more real estate agents. Another uniqueness of the company is that some of those agents are also real estate investors. 

The Cornerstone Business Group, Inc., differences beneficial both buyers and sellers.

The investment background of Cornerstone gives its clients an advantage in the hotly contested real estate market. As investors, we have grappled with many competitive real estate deals with a great deal of success. A buyer who is willing to enter into a multiple contract situation wants skilled negotiation advisers on his/her side. It may be the difference between success and failure.

Another major aspect of Cornerstone Business Group, Inc., is that the leaders of the company are also Virginia state contractors. Every home we view is looked at through a contractor’s eyes.

If there are issues a buyer needs to know about, they will be pointed out immediately during a showing. If there are things that are not that relevant to a buyer, but they catch the buyer’s attention, they will also be discussed from a contractor point of view. 

Our goal at Cornerstone, is to make sure every buyer gets the best deal, on the best home he/she can afford. We want to make sure the home is well-built, safe and solid before a buyer writes a contract.

As investors, we look at homes differently. We’re looking for value and return on investment. As contractors, we’re looking for value based upon construction quality and future sell-ability. 

At Cornerstone, we’re salespeople, we’re investors and we’re contractors. We know real estate from the foundation up and we know property values in today’s market with an eye on future value. When you’re ready to buy your next home, or you’re ready to sell your current home, give Cornerstone Business Group, Inc., a call. We are your local real estate sales pros.

Cornerstone Business Group, Inc., Your Home Buying / Selling Advantage

This post was originally posted in Cornerstone Business Group, Inc.; Your Home Buying / Selling Advantage.


5 Seller Tips to Sell Your Real Estate Fast

5 Seller Tips to Sell Your Real Estate Fast

Seller tips can be goldmine if sellers listen, learn and use them. No one wants to have his home sit on the market for six months, or more, but it happens too often. There are simple things that sellers can do to maximize their ability to sell in any market.

Seller Tips – 1

5 Seller Tips to Sell Your Real Estate FastLook at your house like a buyer. It’s too easy to overlook little issues in a home you live in everyday. For instance, that beautiful light fixture in your 20′ tall foyer was stunning when you moved in. Its brass frame sparkled with its 32 light bulbs showering light on the area below. Today, it’s dusty, it has 18 light bulbs burning, and it is dated. You loved it when you moved in, but today, brass is out, bulbs are out and buyers are out.

Simple things like that light fixture can turn buyers off quick enough that they don’t make it to the second floor. I had multiple buyers skip the second floor of a home because of the things they saw on the first floor. Look at your home through a buyer’s eyes. What needs to be updated, repaired or replaced to make your home relevant in today’s market?

Seller Tips – 2

Choose your flooring carefully. I admit it, I’m not a laminate fan, but I’ve seen a few floors in the past year that have encouraged me to re-think my position. Avoid cheap laminates that you can buy at discount stores. Look for ones that are thicker single board laminates. Gauge the price of a laminate floor against a pre-finished hardwood. Hardwood floors will always give you more return on your investment, but they can be expensive. Have estimates done on both and you might be surprised at how much more affordable hardwood floors can be with competitive bids.

Take an honest assessment of your carpet. If your carpet can be professionally cleaned to bring back its luster, do it. Remember to include the stairs and edges. Some carpet cleaning companies charge a little extra to do edges, but it’s money well spent. If you don’t, dark lines will appear against the base trim, and that turn buyers off. If your carpet needs to be replaced, do it.

Seller Tips – 3

Make sure you paint inside your closets. As an investor, one of the first things I always do when viewing a house is to look in the closets. You can tell where the house paint colors have been in the past by looking at the closet walls. A high percentage of buyers do not paint the closets when they paint their bedrooms.

I look at the closet ceiling as soon as I open the closet door. It can be a great place to see if the house has had a roof leak in the past. Because people tend to leave their closets alone during a paint job, wet stains will stay on the ceiling. Paint the closets!

Seller Tips – 4

Landscape to improve curb appeal. A beautifully manicured and landscaped yard gives a buyer a sense of pride of ownership. A homeowner who takes the time to make her lawn appealing probably has done the same with other aspects of the home. It is a first impression benefit, and with the advent of YouTube, you can learn how to do just about anything. Watch a few videos to see what is most appealing to home-buyers, and then get to work.

Seller Tips – 5

Live in a museum. I’ve had friends whose homes looked like they were museums. Everything was in place all the time. The shelves and ledges were always dusted and spotless. The floors were always clean and shiny. The counter-tops looked like no one lived in the house. Bathrooms were fresh and staged with the proper towels, wash cloths and hand towels. Their beds were always made, and the air was fresh but not perfumed.

When your home is on the market, you want it to have a wow affect. When a buyer walks into a well staged, clean and flawless home, his/her juices begin to flow. Suddenly, he/she can imagine living there. You always want to make sure you don’t do anything that will detract from your home’s value and amenities.

When you’re ready to sell your Winchester – Frederick County, VA home, be sure to give Mike Cooper a call. Mike is your local real estate sales pro.

5 Seller Tips to Sell Your Real Estate Fast

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